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Web 2.0: Helping Politicians and Business Owners
May 22nd, 2008 | Posted in Marketing.
It seems nowadays there’s a popular term being repeated throughout the web world; that term is Web 2.0. Some people confuse the term as a style of web design, but in reality it is the definition of a different and more social web. It’s a web where people around the world can communicate and share ideas, images or websites. Here is how this evolution of the internet is aiding businesses and political campaigns.
How Political Campaigns are using Web 2.0
Political candidate Barack Obama has raised millions of dollars online to fund his campaign. He did it by tapping into the social media market. By participating on social networking websites such as Digg, MySpace and Facebook, the campaign was able to reach hundreds of thousands of small donors. This has put the campaign in a very good financial standing compared to the other candidates running for president.
Getting Started With Social Networking
Social networking begins with, you guessed it… being social. Sign up on social media websites and begin to make friends. The more people you can network with, the more people will know that you exist and what kind of services that you offer. Participation is the key strategy. Be sure to check out what your new friends are interested in. The more involved you are, the better.
Contribute
After you have established a relationship with your new network of friends, you can then contribute items that they may find interesting. If you run a blog that promotes your products or services, you may have a post you would like to share with your network. If your friends like what you have to offer, they may share it with their friends and so on and so forth. This is a strong traffic starter.
But be careful when submitting your own items as it make look a bit spammy and many socialpreneurs won’t appreciate it. It is always better for someone else to submit your content and share it. This way you know you have something that’s worth sharing and will cut back on your self-promotion in the long run.
In conclusion, word of mouth is what grows a business. By tapping into the social internet known as Web 2.0, you will extend your reach to new customers or new friends eager to spread the good word about what services you offer.
How has Web 2.0 helped your business?
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Dental Websites
June 2nd, 2008 at 5:50 am
It always amazes me how many people come to me wanting a new web 2.0 website. They usually just need to add a few social features and start being social themselves. Yet they think they need a whole new site in the “2.0 programming language”.
Allan
June 2nd, 2008 at 11:04 am
@Dental – It’s funny that there are many web designers designing in 2.0.
wicked weasel contributors
June 18th, 2008 at 12:39 pm
Hi, great article. I wanted to add that I think it also refers to some serious web interactive websites. RIA, rich internet application
Kim
Allan
June 19th, 2008 at 4:36 pm
@Kim – Thanks for the additional definition.